

Celebrating Healthy Bones Australia's 21st anniversary
EMBARGOED: THURSDAY, OCTOBER 13, 2022
MEDIA ALERT
EMBARGOED: THURSDAY, OCTOBER 13, 2022
Celebrating 21 years of protecting Aussie bones & announcing the latest innovation in fracture prediction
This Thursday, October 13, Healthy Bones Australia will announce its 21st anniversary of protecting Aussie bones, and its new partnership with a local company, to develop a revolutionary diagnostic fracture prediction tool.
Two decades ago, osteoporosis was largely overlooked, and untreated. Thanks to Healthy Bones Australia’s pioneering bone health work however, osteoporosis is now recognised as an important chronic disease, and a national health priority area.
Over the past 21 years, Healthy Bones Australia has:
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advocated for broader access to osteoporosis treatments;
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financially supported Australian bone researchers;
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educated Australians about the importance of bone health;
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teamed with GPs to promote early diagnosis; and
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partnered with government to better prioritise bone health policy.
Healthy Bones Australia is now focusing on innovations, such as this new diagnostic tool, to pave the way for earlier detection, and treatment of osteoporosis.
For more on Healthy Bones Australia’s focus for the next five years, including the new diagnostic tool set to help doctors both identify, and treat, a fracture before it occurs, tee up an interview with a spokesperson below.
Did you know?
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This year (2022), a fracture is occurring every 2.9 minutes,1 resulting in 501 fractures per day, 3,521 fractures per week, and 183,105 fractures per year.1
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The projected total cost of poor bone health among Australians aged 50+ years this year is an est. AUD 3.84 billion.1
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Early diagnosis of osteoporosis is crucial to reducing fracture rates, their subsequent impacts and costs.

Experts
Mr Greg Lyubomirsky
Associate Prof Peter Wong
Prof Peter Ebeling, AO
Professor Ego Seeman, OAM
Chief Executive Officer, Healthy Bones Australia, SYDNEY
Head, Dept of Rheumatology, Westmead Hospital,Chair, Healthy Bones Australia Medical & Scientific Advisory Committee, SYDNEY
Chairman, Healthy Bones Australia & endocrinologist, Head of Department of Medicine, Monash Medical Centre, Monash University,, MELBOURNE
CurveBeam AI Medical Director, Professor & Endocrinologist, Departments of Medicine & Endocrinology, Austin Health, University of Melbourne, MELBOURNE
Healthy Bones Australia Patron
Helen Dalley
TV presenter, journalist & podcaster, SYDNEY
Australians living with osteoporosis
Marilyn, 67
Carole, 68
Elaine, 58
Ainslee, 44
Renee, 42
Kimberly, 42
Graphic designer & classic car enthusiast diagnosed with osteoporosis after falling & fracturing her arm, SYDNEY
Retired business consultant who has sustained multiple bone fractures & loss of height, CENTRAL COAST, NSW
Consumer advocate, GP practice manager, mum & grandmother living with severe osteoporosis, MELBOURNE
Disability advocate with congenital osteoporosis at 35 years of age, GEELONG
Cancer survivor who sustained broken bones & was diagnosed with osteoporosis, GEELONG
Wife & mother-to-two who was diagnosed with pregnancy-related osteoporosis following the birth of her second child, BRISBANE
MEDIA CONTACTS
& INTERVIEWS
Kirsten Bruce & Tanya Younan
VIVA! Communications
T 02 9968 3741
M: 0401 717 566 | 0410 340 421
E: kirstenbruce@vivacommunications.com.au |
tanya@vivacommunications.com.au
To learn more about Healthy Bones Australia, head to healthybonesaustralia.org.au, or for help and support, call 1800 242 141.
Follow Healthy Bones Australia on:
Facebook: www.facebook.com/HealthyBonesAustralia
Twitter: www.twitter.com/healthybones_au
LinkedIn: www.linkedin.com/company/healthy-bones-australia
Reference
1. Watts, J., Ambimanyi-Ochom, J, & Sander K, Osteoporosis costing all Australians: A new burden of disease analysis 2012-2022. 2013, Osteoporosis Australia.